Girvin, Seattle, WA / ahl: design + illustration
Dannon’s Yogurt Culture Company: This project was an original, first-ever creation for Dannon, U.S. The overall challenge was to build a new retail experience and design strategy for Dannon in the U.S., and to create unique ways to position the product in the context of freshness and real farms. Building new communities in urban areas that may not have any consciousness about Dannon yogurt or their brand was a key goal of the project. In addition, Dannon wanted to develop a new revenue stream and build a real estate strategy for site acquisitions nationally.